LG Electronics USA and BrightSign LLC have announced a collaboration resulting in a new series of LG ultra high-definition (UHD) digital signage displays running BrightSignOS. These displays will be available to US customers in the second quarter of 2025, with international markets following.
The new LG 49in, 55in, and 65in UV5N series models will run the BrightSignOS on LG’s powerful, embedded system-on-a-chip (SoC) multi-core processor. These displays are designed to transform content delivery and offer a wide variety of BrightSign partner content management system (CMS) solutions.
They cater to a range of vertical markets, including transportation, retail, museums, hospitality, corporate, education, and healthcare. These true-integration signage solutions provide end users with real-time access to both BrightSignOS and the display.
Michael Kosla, snr vice president of LG Electronics USA’s media entertainment solution B2B division, said: “In development for two years and exclusive to LG for the next three years, this industry-first collaboration with BrightSign is a game-changer for digital signage. It combines the benefits of BrightSignOS with LG’s award-winning displays. These new Ultra HD signage displays are the first to market to offer BrightSignOS integration on an embedded SoC. This offers flexible operating system options for users, along with simplified integration and greater standardisation across the board via BrightSign’s OS running on LG’s system-on-a-chip, best-in-class digital signage displays.”
Key features:
- Crisp, clear display: These new displays boast a native 4K UHD resolution of 3,840 x 2,160 and 500-nit brightness. The displays allow for wider viewing angles – up to 178° × 178°. Providing up to 50,000 hours lifespan, depending on usage, the displays also include conformal coating for added durability, built-in speakers, and Wi-Fi.
- Intelligent operating system: Specifically developed for CMS partners and Fortune 500 companies, BrightSignOS displays a variety of content including images, videos, live news and weather updates, websites, and social media feeds.
- Simplified signage management: Users gain access to BSN.Cloud, a secure and scalable cloud infrastructure that connects BrightSignOS to a comprehensive suite of proprietary and integrated partner services. The integrated LG UHD signage displays have access to the BSN.Cloud platform through BrightAuthor:connected software.
Steve Durkee, chief executive officer at BrightSign, said: “Businesses are in the market for signage applications that are easy to deploy, cost-effective, and updated over time. This keeps them on the edge of content innovation without having to constantly rip-and-replace systems. This agreement exemplifies our efforts to give new and existing customers more ways to leverage the power of our purpose-built operating system, BrightSignOS.”
