Hive, the UK-based media control specialist, has appointed CAST as its official distributor in Germany, expanding its footprint in central Europe. The partnership draws on CAST’s long-standing presence in the entertainment technology sector.
Based in Hagen, Germany, CAST (C.Adolph & RST Distribution) is a distributor of lighting, stage and media technology. The company works closely with lighting designers, technical directors, planners and creatives across theatre, corporate events, studios, architainment, cruise ships, trade fairs and convention centres. CAST supports both fixed installations and touring projects, offering a portfolio for system integrators and live event professionals.
CAST will offer Hive’s full product range, built around the Beeblade media engine. Designed for scalability, Beeblade is a compact solution that delivers HD, 4K and 8K video outputs with exceptional performance.
Mark Calvert, co-founder of Hive, said: “For many years, the team at Hive has shared a great friendship, mutual trust and respect with the team at CAST. As we expand our route to market, we’re genuinely excited to welcome CAST into the Hive ecosystem. Their extensive industry expertise, strong technical support and well-established distribution network make them an ideal partner to grow our presence in the region.”
Christian Pies, sales director at CAST, added: “We’re very excited about the market’s response to Hive’s media servers and what this addition means for our portfolio. Hive’s innovative, user-friendly solutions are a perfect fit for our customers, particularly those with a strong focus on media technology.
“With Beeblade now part of our offering, we can provide even greater value to professionals across Germany, making access to high-performance media control more seamless and better supported than ever.”
The partnership was officially announced at Prolight + Sound 2025 in Frankfurt, a trade event for live entertainment and event technology professionals.
