Barco laser-phosphor projectors form the core of the audiovisual platform at Nubank Arte Lab, an immersive art venue on Avenida Paulista in São Paulo, Brazil. The 2,700sqm space is described by integrator ON Creative Visual Tech Provider as “the country’s largest permanent immersive art space”. ON designed and integrated the system, which is intended to be reconfigured for exhibitions, digital art, performances and corporate events.
The two main immersive rooms each measure 23m by 9m, with a 4m ceiling and a 207sqm footprint. Projection covers three walls and the floor, reaching a height of 3.85m, and mirrored surfaces complete the visual field. ON deployed 29 Barco WUXGA single-chip DLP projectors across the rooms: 18 G50-W6 units handle the walls and 11 higher-output G62-W9 units project onto the floors. Room 1 uses 14 projectors and Room 2 uses 15, with two further units kept as spares. ON says the system produces 218 lux on the walls and 174 lux on the floors, against a 150 lux target, and chose DLP for its black level and contrast. A grey wall finish specified by ON is designed to stop highlights washing out.
Eleven custom ON producer and player servers run Dataton Watchout, managing playback, warping and edge blending. The rooms can be recalibrated and remapped as exhibitions change, so they can act as neutral digital canvases rather than systems built around a single production. The opening exhibition, O Brasil de Tarsila, reinterprets around 40 works by the Brazilian modernist Tarsila do Amaral across more than ten environments, using projection, interaction and sensory effects.
Facing the public circulation area, an 84sqm transparent LED façade forms the venue’s first digital encounter. The L-shaped display is 4m high and extends 17m across the frontage and a further 4m around the corner. It uses One Display and Kinglight technology, with a variable pixel pitch of 3.9mm to 7.8mm, brightness above 4,000 nits and 75 per cent transparency. The estimated resolution is 5,376 by 512 pixels, or approximately 2.75m pixels, driven by 168 NovaStar A5s Plus receiving cards. Elsewhere, Voxel, a volumetric LED sculpture, has 8,352 individually addressable points in a footprint of roughly 2m by 4m by 5.7m. Bespoke software developed by artist Muti Randolph is designed to let images and movement occupy a physical volume rather than a flat surface.
The infinity room is built around a 10m by 3.5m LED wall, with mirrors on the floor, ceiling and remaining walls repeating the imagery so the 35sqm display appears to extend beyond the room. Five suspended 65in 4K displays above the ticketing area provide information via the Foyosi digital signage platform. In the corporate room, an 11m by 4m LED wall with a 2.9mm pixel pitch supports plenary sessions, while ON Meet is an immersive meeting room with two projected walls.
A team of 28 ON specialists handled design, procurement, importation, installation, programming and operations. The two immersive rooms were completed 77 days after contract signature, with the remaining elements delivered within 114 days. A technician is on site for up to 12 hours a day, supported by monthly preventive maintenance and backup equipment. Five weeks after opening, the venue added a second experience, Jornada Muti Randolph + MAOTIK.
Hugo Rodrigues, CEO of ON Creative Visual Tech Provider, said: “We helped translate the original creative and architectural vision into a reliable and flexible technical platform. Our role did not end when the doors opened: by operating and supporting the systems every day, ON is helping Nubank Arte Lab adapt to new content and continue evolving with each exhibition, experience and event.”
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