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Distributor AWE unveils Dolby Atmos cinema room

Installation distributor AWE has unveiled its new Dolby Atmos cinema room and show apartment at its new HQ in Alexander House.

Installation distributor AWE has unveiled its new Dolby Atmos cinema room. Following its move to Alexander House in January this year, AWE has created a show apartment and cinema room to showcase a real-world example of an integrated smart home.

The cinema room, launched at the latest AWE Expo, was designed, built and furnished in-house and features KEF, Denon, URC and Philips Dynalite.

“The team have been working extremely hard to deliver a truly stunning cinema room featuring the latest Dolby Atmos specification and we couldn’t be happier with the end result,” explained Stuart Tickle, managing director of AWE. “Our customers are regularly installing home cinemas and we wanted to be able to provide them a cinema room demonstrating what can be achieved using the brands we distribute. This exciting new space is now open to our dealers to visit and also to bring their clients for a truly inspiring home cinema experience.”

Denon and KEF provide the cinema with 7.5.4 Dolby Atmos surround sound. The Denon AVR-X5200W AV receiver is at the heart of the 7.5.4 Dolby Atmos layout, powering the KEF in-wall CI speakers. The seven channel basic configuration is supported by five matching in-wall subwoofers which are installed with two at the front, two on each side and one on the centre of the back wall. Four Ci200RR-THX in-ceiling speakers providing the front and rear height channels have been painted black to match the design and decor of the room.

AWE’s dealers install a mixture of projectors and screens in home cinemas, so both options are demonstrated. A Samsung 85HU7500 85in 4K TV is mounted neatly on the wall behind a Draper projector screen. As the room upstairs has a mezzanine floor, it was not possible to fix the projector to the ceiling so the projector is mounted to the firewall at the back of the room.

Philips Dynalite LED lighting control and URC Total Control has been used in the cinema room to provide AV and lighting control. The lighting has colour options illuminating the panel walls, which were custom built by AWE and are finished with an acoustic material. Bass traps include one that has been installed above the door to prevent visitors getting blasted by the sound as soon as they walk into the room. Lastly, acoustic panels with printed graphics were installed in the outside room around the apartment to provide sound absorption and reduce reflection in the open plan apartment.