The move comes as Yamaha is experiencing significant growth in sales to the installation market, an area the company has been concentrating on since the successful launch of its IS speaker range and the recent introduction of new CobraNet and EtherSound enabled DME distributed DSP and I/O solutions. Supporting this growth, Commercial Audio (UK) has also appointment a dedicated installation specialist and increased its field support staff.
Recent sales have been to music venues, clubs, theatres, conference centres and hotels, including The Stables (Milton Keynes), The Royal Theatre (Northampton), the Roxy Bar (London), and the Riverbank Park Plaza hotel and conference centre (London) where multiple zoning solutions using DME64n were required.
Nick Cook, general manager of Yamaha Commercial Audio (UK), said: “The commercial installation and contractor market is a very important growth area for Yamaha. We are always looking to provide our customers with new high-quality products, and with the addition of Yamaha Electronics audio products to our range we are one step closer to being able to deliver a complete Yamaha solution to the install market.”