Sysco Productions, the experience technology company behind installations at the British Museum, the V&A and Harry Potter: The Exhibition, has rebranded as The Story Engineers after nearly 30 years in the industry.
The company says the new name captures an approach it calls Story Engineering – described as the discipline of understanding what an experience needs to achieve and engineering technology in precise service of that goal. The rebrand also reflects a broader shift in how technology’s role in live experiences is understood, with the company arguing that technology is increasingly recognised as a creative discipline in its own right, shaping projects from the earliest stage rather than being specified after creative decisions have been made.
John Grigg, operations director at The Story Engineers, said: “What hasn’t changed is what we care about: understanding the vision and making sure every decision serves the whole experience, not just the scope we’ve been handed. The work has always been Story Engineering. The name just hadn’t caught up.”
The company continues to operate from Godalming, Surrey, with the same leadership team and client base. Recent and current projects include the Bayeux Tapestry experience at the British Museum, the Formula 1 Exhibition, London Museum, V&A East Storehouse – including the David Bowie Centre – V&A East Museum, Pearl Harbour Aviation Museum and TOCA Social.
The new brand is live at thestoryengineers.com.
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