PSCo has announced the appointment of Richard Bovingdon as sales director, heading up the internal and external sales teams. He joins from Micro Peripherals where he was head of education & AV solutions. He brings over 16 years’ experience in the AV/IT channel, having worked for distributors, manufacturers and resellers on the development of business growth within their respective verticals. He has proven success in sales structure and development, with a focus on understanding customers end goals and finding the right solutions for them.
Commenting on his new role, Bovingdon said: “PSCo is a pioneering, forward-thinking company and I especially admire that it knows its strengths and puts everything into producing outstanding results. This new role will be an exciting challenge, and I feel I’ve joined at the perfect time to drive sales efforts forward into 2014 and beyond. My strong background in AV will help improve PSCo’s presence within the channel and grow customer relationships.”
“It’s taken a long time to find the right person for this role, who understands the channel and adding value to customer,” said Stuart Holmes, PSCo’s CEO. “Richard’s management style and channel knowledge will be a true asset to PSCo and the sales team. His experience working closely with customers to build relationships and find the right solution and service package to fit their individual needs will really complement PSCo and our offering. 2014 is going to be an exciting year for PSCo and Richard¹s appointment ensures we start as we mean to go on!”
PSCo will continue to focus on videowalls and large format displays throughout 2014, alongside its exciting ‘The PSCo LED Experience’, which launched last October.