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Midwich Group extends distribution deal with AVer 

Global distribution agreement comes into effect today in the UK and Ireland, with a phased rollout across other regions in the coming months

Midwich Group has announced an extension to its distribution agreement with education technology and visual collaboration solutions provider, AVer.

The agreement sees the full range of AVer’s video conferencing (VC) and professional AV products become available to Midwich Group channel partners in the UK and Ireland as of today (March 9, 2021), with a phased rollout across additional geographical regions, in the coming months. The extended agreement expands on the existing partnership in North America through Starin Marketing, which was acquired by Midwich Group last year. 

“We are delighted to have signed a global distribution agreement with AVer, which is an exciting addition to the Group’s leading UC&C solutions,” said Stuart Mizon, commercial director, Midwich Group. “AVer’s Video Conferencing and Professional AV portfolio has a solution to suit any vertical and every environment. We look forward to working with AVer’s vastly experienced teams across the Midwich Group.” 

Joe Smith, AVer’s UK and Ireland channel manager, added, “To be working with a global leader in Midwich is a fantastic opportunity for AVer, their route to market goes hand in hand with where we are as a company and for the continued growth we anticipate. Our award-winning video conferencing solutions that are certified with Zoom and MS Teams, alongside our passion for what we add to the industry makes this a very exciting prospect”.  

Smith’s snetiments were echoed by AVer’s UK and Ireland sales channel manager, Chris Godsalve, who said that the pandemic “has created an urgency for organisations to move fast and deliver solutions that can enable communication/collaboration and solve the needs to capture, record and stream content for audiences on a local and global scale and with both parties collective passion and mission being to deliver a quality experience to our channel partners this makes the partnership a very exciting opportunity for us both.”