Midwich has unveiled a significant upgrade to its 50,000sqft experience centre Innovation House in Bracknell, positioning it as the UK’s largest multi-technology facility for pro AV and UC&C users. The refreshed site is now home to expanded demonstration zones, a fully equipped content-creation studio and a range of immersive, hands-on environments designed to reflect modern AV project needs.
The revamped centre covers a wide span of AV disciplines, with zones dedicated to LED display, image processing, workplace solutions, residential and home-cinema setups, pro audio, lighting, security, event staging and rental-fleet staging.
Among the new features are a Drone Zone with projection mapping, a UC&C room built out by Ashton Bentley, a Microsoft Teams Signature area powered by Copilot, and a newly designed XR Production Zone for immersive virtual production demonstrations. An Absen Pixel Pitch learning area and a redesigned stage for live presentations further broaden the scope of usable demo environments.
Midwich says newcomers to the facility now also benefit from a content-creation studio – a space that enables partners to record, broadcast and produce professional content on-site – and a remote-access room (X2O One Room) for hybrid participation, ensuring events and training sessions reach both in-person and remote audiences.
Tyrone Zagnoiev, experience centre manager at Midwich, said: “Innovation House is more than just a showroom – it’s one of the few places in the country where you can experience the very latest technologies from across the entire AV industry. It goes beyond focusing solely on areas like LED or UC, offering insight into the full portfolio across Midwich brands, from cinema to projection, retail, and so much more. You don’t need to travel the country visiting several sites to see all the different technologies anymore when you have them under one roof.
“It embodies our commitment to taking technology further, enabling tomorrow, and bringing people together. Visitors can host their own events, book training rooms and meeting spaces, test ideas in real-world settings, and make confident choices with the guidance of Midwich UK&I companies, whose expertise spans technology areas.”
Greg Bennett, general manager at Midwich UK&I, added: “The experience centre at Innovation House continues to develop as a powerful platform connecting Midwich, our partners, and customers. It stands as the home of innovation, collaboration, and inspiration for the AV industry – a place to inspire, engage and educate the AV community. Through immersive customer and partner experiences, we’re driving growth and opportunity for the whole industry, helping shape the future of technology together.”
First opened in 2021, Innovation House has long served as a central destination for vendors, resellers, integrators and end users to explore and compare solutions under one roof.
