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Lab.gruppen acquires Lake brand

The AV Global Alliance now has a total of 16 members. Other partners include founding member Audio Visual Machines (UK), AVI-SPL (US), Digicom (Ireland), Media-Access (Japan), Microtech (Poland) and Pro-Video (Germany). Previous to this announcement, BARKAI Benny Brookstein (Israel) was the latest addition to the partnership.

AVM says that it will continue to develop the AV Global Alliance by adding partners who are typically the market leaders in their own territories.

“We will be adding more members,” AVM chairman Sandy MacPherson (pictured) confirmed to II. “We tend to grow now on an as-needed basis, so if there is a client who needs a service in a particular country and we don’t have an alliance member there, that will push us more to look in that country. The attractions of being a member are fairly obvious, so we do get people asking to become members, [but] we need to be fairly choosy to make sure that the quality standards are maintained.”

In terms of the benefits that AV Global Alliance membership can bring, MacPherson highlights the enhanced ability to attract multinational clients. “They feel some comfort that we have taken quality control measures to make sure we have partners all around the world,” he said. “It’s very important when it comes to maintenance and service.”