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The sounds of success

d&b Audiotechnik’s Steve Jones, a grand piano and the d&b Audiotechnik demo room

Audio speaker specialists have been bringing the noise at ISE’s dedicated audio demos rooms in Hall 8.

Steve Jones, part of the EMEA management team for d&b Audiotechnik, whose demo has a live performer augmented with immersive sound, said they have had queues for every demo. “Technical numbers don’t convey the value of how technology enhances an experience and this demo room allows us to do that. We’re trying to strip away the technical data and reveal how we can move people emotionally; how we can connect spaces together, demonstrate the experience for gathered audiences in different spaces and make the technology disappear.”

AED Audio brand manager Matthijs Klaase is also very positive: “If you demo a cabinet without making any noise it’s like demoing a light bulb without any light; the cabinets look good but that’s not why people buy them. We have been packed out since the doors opened on Tuesday. The reason is simple; they allow us to make noise.”

David Ferreira is a specialist with Pioneer Professional Audio, who took the opportunity to demo its new range of XPRSion speakers in a controlled environment: “It’s been very positive; it’s given us the opportunity to get feedback on the products, and for us customer feedback is so important for us.”

Meanwhile, Robin Dibble, product support engineer for Martin Audio, added that the demo rooms have exceeded expectations: “It gives us a much bigger reach. We would normally aim to demo to around 1,000 people at a trade event, and we exceeded that by the end of the second day.”

Other exhibitors in Hall 8 include Holoplot, Void Acoustics and Coda Audio.

Stand number: Audio Demo Rooms in Hall 8