How many times have you attended ISE, and in what capacity?
Kramer has participated in ISE since the very first show in 2004. Over the years, it has become a key moment in our calendar providing an opportunity to showcase our latest developments, meet with partners, and reconnect with the global AV community.
What are you most looking forward to at ISE?
ISE is a one-of-a-kind event, and its energy is incomparable to any other. It brings together the entire AV industry in one place, creating a unique opportunity to experience the latest innovations firsthand and connect with peers from around the world. The networking opportunities and conversations are invaluable, and we always look forward to meaningful discussions with customers, partners and industry colleagues alike.
Which tech trends do you think will dominate the show floor and why?
AI-powered AV and automation will undoubtedly be front and centre, as organisations seek smarter, more intuitive systems that adapt to users, improve operational efficiency and enhance user experience. Similarly, AVoIP and cloud solutions will continue to take centre stage, as customers are constantly seeking centralised cloud-based management, remote troubleshooting, and greater scalability across multiple locations.
How has the AV industry evolved since the last ISE, and how will it be reflected at the show?
The industry has accelerated its shift towards software-defined, cloud-native solutions that prioritise flexibility and remote management. We’ve seen increased convergence between IT and AV, with cybersecurity becoming a critical consideration rather than an afterthought.
Do you have an opinion on the ongoing convergence between AV and broadcast?
The convergence between AV and broadcast is a natural evolution driven by higher expectations for quality, latency, and reliability. Whether it’s corporate livestreams, hybrid events, or digital signage, organisations want broadcast-grade performance within everyday AV environments. This shift aligns with our work in next-generation AVoIP, where solutions like ZyPer4K-XSE bring those standards into scalable, IT-friendly deployments.
What role does ISE play in your business planning and decision-making for the year ahead?
ISE is a strategic milestone in our annual cycle. It’s an essential venue for launching solutions that address real-world challenges in AV deployment, integration, and management. The conversations we have here often shape priorities for the months ahead.
Are there any particular product categories or solutions you’re prioritising this year, and why?
We’re focusing on hybrid connectivity, scalable AVoIP, and cloud-based management. These areas are shaping the future of professional AV. Customers want systems that “just work,” and we’re committed to reducing installation time, simplifying configuration, and making day-to-day operation as straightforward as possible.
What will you be launching or showcasing at ISE 2026, and what problem does it solve for your customers?
At ISE 2026, we will introduce new products, capabilities, and enhancements across our entire portfolio: New HU products will be on display and demoed, introducing a complete, modern ecosystem for HDMI and USB-C switching and extending. Designed to support BYOD and hybrid workflows, the HU portfolio brings together switching, extending, charging, and data transmission, all within a flexible and modular platform.
We are unveiling the ZyPer4K-XSE, the next generation of low-power 10G SDVoE encoders and decoders, designed for high-end AVoIP applications. Managed through the ZyPer Management Platform (ZMP) and enhanced with Dante audio, ICRON USB, HDMI loop-out, USB-C, and RS-232, the XSE delivers the performance, flexibility, and reliability required for demanding environments such as gaming, large-scale displays, stadiums, and maritime installations.
In the audio domain, new Dante speakers will be on display, expanding the brand-new line of ceiling, wall-mounted and pendant speakers introduced to the market during 2025.
How do you plan to make your booth experience stand out on the busy show floor?
Our booth is designed around real-world, end-to-end demos that showcase the entire Kramer portfolio, from AVSM and AVoIP to connectivity, hybrid workspaces, management solutions and audio. Rather than presenting individual products in isolation, we focus on how these technologies work together in practical environments such as hybrid workspaces, control rooms and live streaming.
What conversations are you hoping to have with visitors to your stand?
We’re looking forward to conversations about how organisations are rethinking their professional spaces, especially around flexibility, ease of use, and long-term scalability. We’re keen to have discussions with integrators, consultants, and end users about the challenges they face in deploying consistent, future-proof systems across multiple locations. We want to listen to their needs today and collaborate on building AV ecosystems that will support their growth tomorrow.
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