Overall, how was ISE 2026 for you?
ISE 2026 was our strongest edition to date. We announced IntelliMix Bar Pro ahead of the show, and the response exceeded our expectations. Our stand was consistently busy, with existing customers and partners keen to explore the new solution, as well as new visitors discovering Shure for the first time. Barcelona was unmistakably wrapped in green this year, which created real buzz and curiosity around our stand and the latest addition to our collaboration portfolio.
Numbers were up again, so how was footfall for you, and what about the quality of leads?
Footfall was excellent, but more importantly, the quality of conversations really stood out. Attendees came with a clear understanding of what they wanted to achieve at ISE, which led to meaningful discussions with both existing customers and potential new ones.
Those conversations are now translating into follow-ups and longer-term planning discussions. ISE plays an important role in shaping the year ahead for many of our customers, and it allows us to be part of that journey early on.
Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
Yes, absolutely. We engage with ISE Daily every year, both by contributing stories and by reading it throughout the show. Given how busy the days are with meetings and customer visits, it’s a valuable way to stay informed about what’s happening across the show floor and what other companies and sectors are highlighting.
Did you nominate any of your products for the Best of Show awards? If not, do you have a particular reason?
Yes, we nominated several solutions, including the DCA901 Planar Array Microphone, IntelliMix Bar Pro, and IntelliMix Foundation System; and we were delighted that every product we entered received a Best of Show award. These awards are a strong recognition of the innovation and quality on display at ISE, and we’re extremely proud of the acknowledgement from this year’s judges.
Is there anything you’d like to see improved at ISE in 2027?
ISE continues to improve year after year. Right now, we’re still reflecting on everything that came out of ISE 2026. Once we’ve had a chance to recharge, we’ll turn our attention to ISE 2027 and focus on how we can help make it another exceptional edition.
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