How many times have you attended ISE, and in what capacity?
I’ve attended ISE many times over the years, in a few different capacities, but always with the same goal in mind: exploring the latest innovations driving the industry and connecting with customers and our user community. For me, ISE is a valuable opportunity to meet with key clients and partners I’ve often been speaking to throughout the year, and to continue those conversations face to face. It’s also a chance to take the pulse of the wider industry, catch up with peers, and understand where customer needs and expectations are heading.
Overall, how was ISE 2026 for you?
ISE 2026 was a fantastic event for us. We brought several activations to life, including an immersive tunnel experience powered by our latest GX 3+ media server, which showcased reactive content created by our Creative Services team, as well as an interactive basketball activation in partnership with ASB GlassFloor. It was great to see these experiences resonate so strongly with visitors on the show floor. Alongside that, we launched the first edition of our annual Disguise Magazine. Most importantly, it was a valuable opportunity to meet with customers and partners from across the global community.
Numbers were up again, so how was footfall for you, and what about the quality of leads?
ISE is now our biggest show of the year – we tend to focus our efforts on kicking off the year with a successful ISE rather than spreading our bets across multiple shows in the calendar. Footfall at ISE 2026 was excellent for us, and we saw a noticeable increase in visitors to our stand year on year. We broke our own records in terms of the number of leads captured, but just as importantly, the quality of those conversations was extremely high. We spoke with a wide mix of end users, creatives, and technical decision-makers, many of whom came to us with very clear project ambitions.
Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
Yes, we engaged with the ISE Daily both editorially and as readers during the show. We submitted show news to share some of our key announcements, gave ISE Daily a tour of the stand, and our VP of global marketing, Alexandra Coulson, also took part in an on-site interview. It was great to see that coverage featured in both the Day Two and Day Three editions. ISE Daily remains an important platform during the event, helping amplify news in real time.
Did you nominate any of your products for the Best of Show awards? If not, do you have a particular reason?
Yes, we did. We submitted our latest powerhouse server, the GX 3+, into the AV Technology category and were very proud to win. It’s incredibly rewarding to see innovations recognised, particularly as they’re focused on solving real-world challenges for our users.
Is there anything you’d like to see improved at ISE in 2027?
As a team, we’re already looking ahead to how we can deliver even more engaging and playful activations for next year’s show, while continuing to push ourselves both creatively and technically. We’re also excited to establish Disguise Magazine as an annual launch at the show. Each year our presence at ISE grows bigger and bolder, and it’s inspiring to think about how we can continue to evolve and surprise audiences at ISE in 2027.
