How many times have you attended ISE, and in what capacity?
Disguise has attended the show for the past four years. ISE 2026 will be our fifth visit and our fourth as exhibitors, with our own dedicated Disguise booth.
What are you most looking forward to seeing or experiencing at ISE?
ISE is always a strong global benchmark for what’s coming next in the industry. I’m really excited to see what our partners and vendors will be focusing on in 2026, as well as the latest advancements in technology – particularly in AI and immersive experiences. I’ll also be attending AI strategist Sol Rashidi’s headline keynote on real-world AI adoption and leadership at scale.
Which tech trends do you think will dominate the show floor and why?
Advancements in immersive and interactive experiences are progressing rapidly, so we’ll definitely be seeing some interesting innovations in that space – particularly around how audiences can be elevated into active participants across live events, gaming, sports and branded environments.
AI and machine learning are also set to be major topics, given their ability to reshape creative processes and consumer interactions, as well as automate repetitive tasks within workflows. This can ultimately free up time and allow users more space to be creative.
Bringing these two themes together, I’d also expect smart spaces and connected experiences to be hot topics at ISE this year.
What role does ISE play in your business planning and decision-making for the year ahead?
For Disguise, ISE serves as a pivotal platform to gauge market trends and customer needs. It’s a truly global show, with visitors from more than 160 countries, so we use it as a key moment at the start of the year to meet customers, partners and users from around the world. The insights gained at ISE are invaluable in shaping our offerings and ensuring we remain at the forefront of technology solutions.
Are there any particular product categories or solutions you’re prioritising this year, and why?
This year, Disguise will be showcasing how our end-to-end solutions can boost fan engagement and elevate interactive content across sports, stadiums and immersive experiences. We’re demonstrating how real-time audio and visuals can transform the visitor experience, ensuring that each event is not just watched, but felt. We’ll also be exploring the future of live events and how our hardware and software are helping creators push boundaries in this space.
How do you plan to make your booth experience stand out on the busy show floor?
The Disguise booth will feature two hands-on activations, both designed to demonstrate how next-generation content can shape the future of fan engagement. Visitors can expect projection mapping, interactive gameplay, audio reactivity and immersive moments. We’re hoping to spark conversations about how these technologies can enhance audience engagement and transform the visitor experience in immersive environments.
What conversations are you hoping to have with visitors to your stand?
I’m looking forward to asking visitors about their plans for 2026, where they see the future of media and entertainment heading, and how we can help bring their creative visions to life. ISE is always a great place to start these conversations and sow the seeds for the shows and experiences that will follow later in 2026 and beyond.
