Off the back of a successful Spring Conference, custom install organisaiton, HomeTechnology Specialists of America (HTSA), has enhanced its portfolio to serve the marketing and lead generation needs of its members and vendors. The company says this is a response to a growing knowledge and interest in the home technology channel.
Additionally, HTSA has launched its custom-built lead management tool, LEAD ME, which has been designed to assist members and vendors, helping them to efficiently organise and act on incoming prospects.
HTSA outlined the latest enhancements for marketing and lead generation needs of its members and vendors:
The New HDLiving.com
With a refreshed look and feel, the HTSA-owned and operated HDLiving.com serves as a media resource for both members and vendors looking to drive education and further appreciation for home electronics and specialty technology applications. The new consumer-friendly design features enhanced video capabilities, high-resolution photo galleries and boosted optimisation, including more integrated social media sharing, for stronger engagement and search-ability.
Launch of HTSA Insight
Previously known as the HTSA Quarterly, the organisation's print publication has been rebranded as HTSA Insight, with promises of enhanced content. The inaugural issue of HTSA Insight is expected in time for this summer's HTSA Marketing Summit III and will incorporate product reviews, industry outlook features, trends reports, electronics round-ups and more.
HTSA Marketing Summit III
HTSA will hold its Marketing Summit III, from 15 – 17 July 2014 at the Hyatt Regency located in Rosemont just east of Chicago, US. The summit, which is a private event for HTSA members and authorised vendors, will feature best practice content, interactive workshops and real world successes in a strategy to take participant business development efforts to the next level.
New lead management tool
First shared at the 2014 Spring Conference, the new programme, called LEAD ME, is a lead management system that creates transparency between suppliers and integrators. Custom-built for HTSA, and the first-ever offered by a buying group, the software application sits on the HTSA web portal where vendors can upload all the available data on the lead into the system. From there the lead is sent to the geographically closest HTSA Member that is appropriate in that local market, and triggers an email to the dealer alerting them of received lead(s). The integrator can then assign individual leads to members of their sales team, reach out, close it and/or take other actions. Furthermore, as leads are being worked on and closed, HTSA vendors can see those prospects are being managed.