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ZTransform appoints senior design engineer

Dewey Cash will be responsible for the design and implementation of all SMPTE ST 2110 systems, leading projects and supporting growth

ZTransform has appointed Dewey Cash to the newly created position of senior design engineer. Cash has worked as a consultant and design engineer specialising in large, complex broadcast and AV projects for over 35 years. In his new full-time position, Cash will be responsible for the design and implementation of all SMPTE ST 2110 systems, leading projects and supporting the company’s growth strategy.

In 2015, Cash joined Imagine Communications as project manager, when the shift toward IP-based infrastructure first began and SMPTE ST 2110 was a fledgling IP standard. Over the course of eight years there, Cash helped to design and deploy ST 2110 systems for master control, routing and digital signage applications.

Cash has overseen large system ZTransform installations, including Arizona Cardinals Stadium (ST 2110 control room), Fiserv Forum Milwaukee Bucks (ST 2110 control room), Lucas Oil Stadium (ST 2110 control room), Bell Media Canada (ST 2110 playout and routing), NFL Networks (ST 2110 routing), Microsoft (ST 2110 routing), and many more.

Earlier in his career, Cash held design engineering positions at Beck TV and the United States Air Force, and more recently as senior project engineer at Reidel Communications.

“Dewey’s knowledge of ST 2110 is second to none,” said Erik Utter, founder and president, Ztransform. “He’s been at the very forefront of IP-based technology since it started and could be described as one of the driving forces behind its adoption and success in the media and entertainment industry. His level-headed attitude and calmness have already proven to be a great asset to the team; he offers a different level of assurance and inspiration when it comes to system design and implementation.”

For 12 months before joining the company full-time, Cash provided consultancy services to ZTransform for major engagements, including media facility project at Southern Methodist University.

“I believe ZTransform has reached an important milestone in its evolution, having gained traction with some of the world’s biggest brands and expanded its visibility across multiple industries in a relatively short time,” Cash said. “It feels great to have already shared in the company’s success, and I am looking forward to shining a light on the talents of ZTransform’s growing team – helping its clients to overcome perceived commercial and technical barriers. It’s such an inclusive company where everyone has a voice, and everyone’s voice is heard.”

Ztransform is continuing to expand its team across sales, engineering, project management, and administrative disciplines. Recently, the company announced the promotion of Paul Catterson to general manager, the recruitment of Bob Hawkanson as SVP of sales for North America, and Bryce Livengood as senior account manager. Further additional appointments include Mark Brown as SVP of solutions & development, Pierce Cottingham as senior accountant and Dennis McLaughlin as installer.