Strong Global Entertainment has announced that its subsidiaries Strong Technical Services (“STS”) and STRONG/MDI Screen Systems(“STRONG/MDI”) have entered into a partnership with Powersoft. The partnership includes the resale, integration, and installation of Powersoft products, supported by STS, as well as the enhancement of STRONG/MDI’s Seismos Immersive Product line with the implementation of Powersoft’s Mover Direct Drive.
The product at the heart of the partnership is Powersoft’s Mover Direct Drive. The Mover Direct Drive is a patented low-frequency transducer that has been designed to reproduce sound through haptic perception, which is the human body’s capability to feel low-end frequencies through bone conduction.
“Complete immersion is undoubtedly the next big thing in attractions, and we are happy to partner with Powersoft to lead the movement worldwide,” said François Barrette, senior vice president and general manager of STRONG/MDI. “This combination of experience and reputation has already resulted in a revolutionary interactive flooring system, Seismos, that is now being deployed in different attractions around the world.”
Thomas Howie, new business development at Powersoft, added: “With visitor expectations at an all-time high, haptic feedback represents an exciting way of elevating the audience experience,” said . “The Mover Direct Drive allows audiences to not just hear, but also feel a part of and participate in the audio experience. This is a significant advance in the realm of immersive entertainment.”
Blake Titman, senior VP, and general manager of STS concluded, “Our presence at InfoComm 2023 generated great leads, and our team is pleased to partner with Powersoft to deliver immersive entertainment experiences.”