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Crestron transforms New York Giants’ draft room

The central hub of operations was switched over from manual magnets, to Crestron-controlled displays

Crestron technology has transformed the draft room of the New York Giants American football team into a fully immersive football and business operations hub. The draft room, which is the central hub of operations and site of some of the most transformational decisions in Giants history, was switched over from manual magnets, to Crestron-controlled displays.

Crestron control solutions and the DigitalMedia content distribution platform will serve as the backbone of the draft room year-round, empowering the discussions that support the Giants through major season and off-season milestones. The changes have streamlined data analysis and made information more readily available to make important decisions.

“The transformation in the draft room has been incredible, but it was the planning process and implementation of the technology solutions that was most impressive,” said Joe Schoen, general manager, Giants.

“Solutions that we thought were not possible were made possible by Crestron, and it has completely streamlined and simplified our operation. To think that in years past scouts would be tediously lining up magnets on a board, and now we power on a screen and have everything we need at our touch … the modernisation is invaluable.”

Brad Hintze, EVP of global marketing, Crestron, added: “Whether it’s choosing a first-round pick on draft night, or making roster decisions ahead of the season, these are critical moments that require ample preparation and careful deliberation. The draft room is the hub for many of these activities and Crestron met the demands of this impactful space. We are looking forward to backing the organisation for their current needs and supporting them through any evolutions down the line.”

Crestron will be the presenting sponsor of the Giants draft room and, as such, will be fully integrated into all Giants digital marketing and social media, as well as in-game video boards, pylons, and TVs. Also, Crestron will be the presenting sponsor of the Giants Mock Draft Tracker, as well as the Giants “Sights and Sounds” video feature following each Giants victory.

As two family-owned companies that share the same backyard, Crestron and the Giants found synergy in their organisational models and operations. Crestron just celebrated 50 years in business and enters their partnership with the Giants as the team marks their 100th season.

Giants director of football data & innovation, Ty Siam, worked alongside Crestron to digitise and modernise the draft room. “Working in a sports business, we are always looking to separate ourselves from the rest and gain competitive advantage by creating a collaborative and highly functional working environment. Crestron’s technology solutions have exceeded our expectations, and we could not be more thrilled to partner with Crestron,” said Siam.

“The Giants are a championship-calibre organisation with a storied history, which means the tools and resources they leverage must meet the demands of a high-performing sports team week in and week out,” said Dan Feldstein, CEO and president, Crestron. “The team had a clear vision for how streamlining their processes and digitally enhancing their draft room could support their operations year-round, and Crestron is proud to support that endeavour.”

Jessica Slenker, senior vice president of corporate partnerships, New York Giants, added: “When we discussed our individual business goals, it was clear that both of our visions for the future were aligned. Being able to utilise Crestron’s innovations in our building has not only made an immediate impact on the way we work, but has also energised our quest to elevate and evolve our football and business operations.”