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Optimal Audio appoints AVCOM Columbia as distributor

UK manufacturer Optimal Audio has announced that AVCOM will be its exclusive distributor in Columbia. Optimal Audio, part of the Focusrite Group, produces controllers, amplifiers and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues.

Based in Bogotá, AVCOM is a leading distributor of products and solutions for the audiovisual sector, and represents a number of leading global brands in the region. The partnership was negotiated earlier this year at ISE 2023 in Barcelona.

“We took a strong interest in the development of Optimal Audio, and could see from the outset that the eco-system it has created can offer our customers a high quality solution that removes many of the traditional pitfalls of commercial audio,” said AVCOM CEO Camilo Aranguren. “It’s a fresh approach that keeps things simple for both installers and end-users and adds another strong dimension to our portfolio.”

Optimal Audio MD, Dom Harter, added, “We’re happy to have partnered with AVCOM, whose knowledge of the audio market in the territory is second to none. As a new brand, we’re confident that the support of such a highly respected and well-established partner will provide us with the perfect opportunity for growth in the region.”