Martin Audio has realigned its distribution in Greece, appointing Athens-based ABAS Integrated Systems – whose origins date back 45 years – as its new territorial representative.
ABAS Integrated Systems has already hired a new audio sales manager with lots of experience in the pro audio sector who will work alongside targeted marketing campaigns and planned workshops to raise awareness.
Suraj Vadher, EMEA sales executive, Martin Audio, said: “We realised towards the end of last year that we were missing opportunity for growth in the Greek market, so it timed in nicely that ABAS reached out to us at around this time, proposing a new partnership.”
After the initial contact he discussed possible strategies with ABAS project manager, Konstantinos Drosos, and his brother, sales director, Themistoklis.
Vadher continued: “It was clear to me that ABAS knew their market well and had the right kind of plans to grow both ours, and their own business within Greece. They are well-established within commercial integration and public address, and have the scope to expand into a wider range of vertical markets in the future.”
Themistoklis Drosos confirmed that his company, which also distributes Crestron, had been in search of a reputable pro audio brand.
He commented: “Martin Audio is one of the most recognised and respected pro audio brands worldwide and ABAS is proud to have been chosen as country distributor. Its product portfolio will cover a vast selection of sectors like hospitality, education, BARECA (bars – restaurants – cafés), enterprise, concerts, theatres … almost any project.”
In particular, he singled out TORUS for its potential in medium-throw applications “with a significantly lower budget than a traditional line array solution.”
Suraj Vadher concluded: “I am delighted with the dedication we have already seen from the Drosos brothers. They are very driven and committed to pushing Martin Audio with the end goal of significantly growing our level of visibility within the territory which was sorely missing in Greece.”
