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Genelec appoints Audio-Technica to head up French distribution

Pro audio consultant Gilles Pétrotey to spearhead sales in the region

Genelec has announced the appointment of Audio-Technica France to handle the French distribution of its studio and AV loudspeaker ranges, with highly regarded pro audio consultant and composer/musician Gilles Pétrotey joining the Audio-Technica team to spearhead Genelec sales in the region. This new distribution partnership is effective from March 1st 2021.

With Audio-Technica already handling the distribution of Genelec products in the Netherlands and Spain, this move further strengthens the relationship between both companies, which will also benefit from the three decades of pro audio experience that Pétrotey brings.

Having held senior positions at Yamaha, Beyer, Lexicon and the TC Group, Pétrotey joined the Music Tribe organisation to oversee Western European sales – with particular responsibility for the TC Electronic, Tannoy, Lab Gruppen and Midas brands.

As an accomplished musician with a deep knowledge of many market segments, Pétrotey brings a wealth of industry connections in music recording, broadcast and AV installation. His appointment enables Audio-Technica France to significantly expand Genelec’s regional brand presence, embrace new business opportunities and both support and engage with local customers more effectively.

“To have the opportunity to be part of the Audio-Technica team in France, and to represent Genelec, is doubly exciting,” Petrotey commented. “Professional loudspeakers are a particular passion of mine, so the prospect of being involved with the undisputed market leader in this field is something I’ll relish.”

Genelec International Sales Director Ole Jensen added: “I’ve known Gilles for many years and have had the pleasure of working alongside him. I can’t think of anyone better qualified to be the face of Genelec in France, and with the professionalism of the Audio-Technica distribution team behind him, we look forward to a long and successful relationship.”