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ASL takes over distribution of Voice-Acoustic and TENNAX in Switzerland

ASL Electronic AG is one of Switzerland's leading wholesalers in the field of multimedia and event technology and has established itself as a reliable partner in the event and installation market

Voice-Acoustic, German manufacturer of high quality sound reinforcement systems, has announced that ASL Electronic AG has taken over the exclusive distribution of the Voice-Acoustic and TENNAX brands in Switzerland and the Principality of Liechtenstein. The company was founded in 1982 by David Scherz (CEO) and is headquartered in Basel. Today, ASL Electronic AG is one of Switzerland’s leading wholesalers in the field of multimedia and event technology and has established itself as a reliable partner in the event and installation market. 

“We are very pleased to have found a reliable and competent partner for the Swiss market with ASL Electronic AG from Basel,” said Stefan Rast, CEO of Voice-Acoustic and TENNAX. “Our loudspeakers are also perfectly suited for permanent installations. This is shown by our worldwide references on the website. In addition, we have developed further innovative hardware for this segment in recent months and look forward to developing the potential in this market together with ASL.”

Jürg Urfer, product manager at ASL Electronic AG, added: “We had been intending to sensibly supplement our portfolio in the premium area of sound reinforcement technology for some time. We were looking for a manufacturer that offers a wide range of products, does not compromise on sound and performance, and also thinks about details such as handling, hardware, etc., and translates these into user-friendly solutions. The products of Voice-Acoustic and TENNAX fulfil this in an almost ideal way. We are enormously looking forward to this cooperation.”

Jürgen Bachthaler, international sales manager of Voice-Acoustic and TENNAX, concluded: “After the expansion of ASL Electronic AG in the audio-visual sector started with Jürg Urfer in October 2020, this new partnership heralds the next phase. We are pleased to be able to continue offering our innovative and high-quality “Made in Germany” products for professional audio applications in Switzerland together with the team at ASL.”