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AED signs with MDG

Belgian distributor AED has concluded its third deal in as many months with the signing of a deal with fog generator company MDG.

In October, Belgian distributor AED signed with Barco. A few weeks later, the company concluded an agreement with GDS. Now, AED has acquired another distribution deal – this time with MDG for the company’s portfolio of fog and haze generators.

“MDG is proud to partner up with AED Distribution for the Belgian and Luxemburg market and welcomes AED Group to the MDG family,” said MDG President & CEO Martin Michaud. “AED’s perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies.”

“The addition of our products to AED Rent’s catalogue will strengthen both our positions as the leading atmospheric effect providers for the European entertainment rental industry,” he added. “In my mind, it’s a perfect match and the natural evolution.”

“We are very pleased to be partnering with MDG, which is a world leader in professional fog and haze generators,” said Hans Vanderheijden, Managing Director of AED Distribution. “AED Distribution is constantly looking for more products that bring value to the customer. MDG’s are exactly such products, made for, and used by, professionals.

“As an extra bonus,” he continued, “our clients will not only be able to buy MDG at AED Distribution, but our sister company, AED Rent, will also add MDG products to its rental catalogue.”

Photo: Martin Michaud (MDG, President & CEO), Hans Vanderheijden, (AED Distribution, Managing Director), Bart de Smet (AED Rent, Light & Rigging Adviser) and Steven Mansvelt, (AED Rent, Lighting Department Manager)