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ZetaDisplay buys Ubiq to strengthen Swedish market position

Digital signage company adds local integrator to expand creative and technical capabilities in retail, fast-food restaurants, and workspace markets

ZetaDisplay has announced the acquisition of Sweden-based digital signage integrator Ubiq, a move designed to strengthen its domestic market presence and broaden its creative and technical expertise. The acquisition was made in collaboration with Ubiq parent company WOBI and represents a bolt-on to ZetaDisplay’s Swedish operations.

L-r: Robert Bryhn, regional country director, Sweden & Denmark, ZetaDisplay, and Mats Mileblad, CEO, WOBI

ZetaDisplay says that Ubiq brings a complementary customer base, including Axel Arigato, CDLP, Tom Wood, A days march, Vagabond, Wayne’s Coffee, Vapiano, Brödernas, Hästens Sängar, Nordiska Galleriet, CHIMI, and Eatery, alongside a growing footprint in international coworking office environments.

Daniel Nergård, group CEO, ZetaDisplay, said: “This bolt-on acquisition is an excellent operational and cultural fit. Ubiq is an ambitious, creative business with a proven track record in premium retail and hospitality environments. They add to our market share in Sweden and bring a valuable layer of creative, LED, and display expertise to our group capabilities. Together we will continue building a forward-thinking consumer experience offering in the Swedish market.”

Mats Mileblad, CEO, WOBI and Onemotion IMC, said: “We are proud of what we built with Ubiq over the last decade and pleased to have found the right long-term home for the business with ZetaDisplay. There is strong alignment between our teams and a shared ambition to elevate the digital signage experience. We look forward to continuing to collaborate with ZetaDisplay and supporting our customers with complementary services and solutions.”

The acquisition is effective immediately. Ubiq customers will gradually integrate into ZetaDisplay’s enterprise-grade global offering, providing continuity and enabling improved scalability, innovation, and support through the group’s unified customer care platform.