Global video providers around the world believe that consumers are ready to pay for 4K technology and services: 96% think that the majority of consumers will adopt 4K UHD TV by 2020 and that consumers will be prepared to pay for the upgrade.
According to a report by SNL Kagan, the primary viewing device will be the 4K connected TV, used mainly for live sports and early release movies. Concerns remain, however: device capabilities and available bandwidth are seen as having the highest impact on the success of 4K rollouts. The introduction of HDR is also causing confusion among consumers.
Video service providers and content producers in Japan, Korea, France and the UK are already well underway with 4K services. Video service providers in the US and EMEA plan to launch 4K UHD services before they believe they will reach mass adoption. APAC-based operators, however, are trying to time their launch to match their expectations for mass adoption.