Daktronics is expanding its existing FrameWrx offering to business and community customers and applications. The expansion allows anyone to access professionally designed templates to promote their brand through digital display messaging. It broadens the solution outside of the sports and events marketplace.
FrameWrx is a cloud-based content design platform that allows users to select from a large variety of templated designs to customise and tailor a school’s, or brand’s, specific needs. The service was previously only available for the high school and minor league sports market. The FrameWrx offering is also currently being used in the classroom to help teach students how to design content specifically for digital displays in and around their school.
“We understand that there are many people out there with AV systems that want high-end, professional content, but also want to be able to do some of that themselves instead of outsourcing that work,” said Mark Eisenstadt, professional services manager. “FrameWrx users will be able to fit the content to their own display and customise it themselves so they know it will look great and serve their brand as they see fit.”
“The opportunities are continually expanding for this platform and we’re extremely excited to see what our customers across high schools, businesses and more can come up with to serve their needs,” added Eisenstadt.
