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Nureva audio systems introduced to Malaysian market

Value-added AV reseller HIKA bringing audio conferencing product line to Malaysia

Nureva has announced the appointment of value-added AV reseller Hitecindo Kharisma (M) Sdn. Bhd. (HIKA) as its direct reseller in Malaysia. The company has begun to introduce Nureva’s audio conferencing product line to the Malaysian market, where there is an increasing need for reliable audio to support the country’s growing hybrid working and learning environments.

Powered by patented Microphone Mist technology, Nureva audio conferencing systems fill rooms with thousands of virtual microphones so in-room participants can move around, maintain physical distance and still be heard clearly by remote participants. The Nureva product line includes the HDL200 for small rooms, HDL300 for mid-size rooms and Dual HDL300 for large rooms.

“I haven’t been this excited about a new innovation in a long time and believe that Nureva audio systems with Microphone Mist technology have tremendous market potential in Malaysia,” said C.K. Lum, HIKA’s CEO. “Traditional audio products come with costly restrictions and challenges that Nureva systems avoid, and I’m proud to work with them to get this game-changing product into schools and businesses across the country.”

Nancy Knowlton, Nureva’s CEO, added: “We are delighted to welcome HIKA to our growing international channel. We look forward to working with them to address the critical need for audio conferencing solutions that support the long-term trend of hybrid working and learning in Malaysia.”

Recent global research by Microsoft, The Next Great Disruption is Hybrid Work – Are We Ready?, suggests that most workers in Malaysia want flexible working arrangements to continue post-pandemic, even as they crave more in-person time with their peers and teammates. Another report from SEEK Asia, Decoding Global Ways of Working, found that 68% of the 5,649 Malaysia respondents would opt for a hybrid work arrangement, a quarter (25%) would prefer a completely remote arrangement and 7% would prefer to be completely on-site.