French point-of-sale (POS) advertising specialist Cameleon Group is progressively introducing Samsung tablets to its retailer clients, to help shoppers with product selection. The tablets are remotely administered by MediaContact mobile device management software from Telelogos.
“When faced with a lot of choices, and without recourse to assistance from employees, shoppers sometimes have a hard time identifying their needs and making a purchase,” explained Pierre Guedj, digital media project manager at Cameleon Group.
However, Cameleon’s early experiences with digital POS material were not conclusive: mishaps included hardware failures, tablets being turned off on purpose, theft, deterioration and so on. Faced with these issues, Cameleon decided to use software to remotely supervise the tablets. Developed by software publisher Telelogos,
MediaContact Mobility reports real-time status information on the deployed inventory of tablets. It also enables automatic updates of applications and keeps the all of the equipment in working order.
Samsung Galaxy Tab II devices and the Android operating system were chosen primarily for their low cost.
Currently being tested in liquor stores, the tablets display a basic questionnaire to direct shoppers to a selection of products, based on their tastes and preferences. One part of the on-screen experience enables customers to receive cocktail recipes to take home on their smartphones.
Cameleon believes that use of tablets in this way considerably simplifies the shopping experience and offers customers the best possible selection taking into account their profile and tastes. Stores can offer additional advice to their customers, while maintaining centralised and simplified management of their devices.
The digital POS offered jointly by Cameleon and Telelogos will be deployed in several hundred stores in the coming months. Possible developments include integration of perfume diffusion in stores, advanced interaction with smartphones, and customer recognition.
