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AWE announced as exclusive CI distributor for B&W and Rotel

Brand owners Sound United announces distributor for UK custom installation channel

AWE has been appointed by Sound United as the exclusive distributor for loudspeaker manufacturer Bowers & Wilkins, and audiophile electronics company, Rotel, within the UK custom installation (CI) channel.

“AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands, including Denon, Marantz, and Definitive Technology,” said Jason Dear, general manager, Sound United UK & IRE. “The company is acknowledged as setting the standard in the professional home technology sector for customer service with award-winning training and technical support.

“This move is in line with our commitment to better support the custom installation channel with premium demo facilities, technical assistance, and stock availability. We’re confident that this partnership will live up to that commitment based on our previous success with AWE and the Denon, Marantz, and Definitive Technology product range.”

Stuart Tickle, managing director of AWE added: “This move is great news for both Bowers & Wilkins and AWE customers. It is our job to deliver the highest level of service to Bowers & Wilkins dealers and ensure that the performance-led brand has a dealer base to match. This is a competitive and congested market with so many companies selling so many loudspeakers, but there is only one Bowers & Wilkins. We are excited to add such a prestigious company to our portfolio and will deploy all our resources and experience to represent the brand and serve its dealers to the highest level.”