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Mitsubishi in Hong Kong for huge LED display install

Mitsubishi Electric has unveiled a Diamond Vision LED display at the SOGO department store in Hong Kong’s Causeway Bay, claimed to be the largest LED screen in the APAC region.

Measuring approximately 19m by 72m, equivalent to over five tennis courts, the screen is capable of displaying six vertical images in full HD (W 1,080 pixels x H 1,920 pixels). Named ‘CVISION’ for its crystal, colour-rich quality as well as its iconic location, it began operating on 27 October.

CVISION is destined to become one of Hong Kong’s newest attractions and a prominent part of the city’s nightscape, offering a combination of high contrast and wide horizontal and vertical visibility.

CVISION incorporates Mitsubishi Electric’s proprietary LED chips with black outer packages, which decrease brightness when off and increase contrast when on. In addition, short eave-like louvers minimise contrast degradation when sunlight strikes the screen, helping CVISION to achieve 50% higher contrast than the company’s conventional screens. CVISION can be viewed easily from side angles or close up in the sunshine, and offers an 80° downward viewing angle compared to the standard 45°.