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JB chooses Absen LED platform for Nestlé London HQ

JB Communications has worked with PSCo to deliver a flexible display solution for the atrium of Nestlé’s London headquarters.

The food and drinks giant wanted a large, eye-catching screen to act as an information platform for staff, and visitors. The product needed to be able to compete with the high ambient light in the reception area, be front accessible, and custom fit for their allocated space.

The display platform is used to showcase their latest adverts, a social media live feed, and company presentations and information. The company needed a high-end product to enable digital activation across all of its brands.

The brief specified a screen that could be custom designed to fit the wide space that was allocated, and was able to show high brightness and vibrant colours, even in a high ambient light environment. Due to the lack of access to the back of the screen, the product needed to be front install and front service. The product would also need to be able to provide high resolution in order to show the content of the presentations in pristine detail, without any interruption to content. Therefore LED was chosen as the best suited product for the application.

Unable to find a suitable product, which met all of these requirements, JB Communication engaged with PSCo to enquire about the company’s LED portfolio. Nestlé had originally looked into a 3mm product, however after visiting the demo suite, decided on a product, which could achieve an even higher resolution. As the audience would always be in close proximity, it needed to be a pixel pitch that could be viewed at a reduced viewing distance.

PSCo supplied Absen’s N2 BLK 2.4mm Narrow Pixel Pitch (NPP) LED product for the installation. A total of 84 panels were used to create a 7m x 2m display that was wall mounted using a Boldman solution. The wall created a stunning 286in diagonal that offered the perfect high definition entrance display, with a viewing distance of only 2m.

Richard Mansell, director at JB Communications, commented: “We were very pleased with the resources that PSCo committed to make sure that we were able to deliver this large project to Nestlé on time and in budget. The performance of the LED screen is excellent; it does all we expected and more!”

Emma Cox, Nestlé technology solutions specialist, added: “We needed the LED screen to be large and provide high impact but in a limited viewing area which was a challenge. The screen provided by JB/PSCo has hit our brief and enabled us to provide exciting new content and information to our staff and visitors. The LED screen has had brilliant feedback across the business and the quality of the hardware is clearly apparent.”