Engage Production’s i-LAND concept offers bespoke, digitally-enabled workspaces designed to enhance creativity and communication in order to stimulate growth.
Engage Production, specialists in interactive technologies for branded environments, has announced the launch of i-LAND, a new brand experiences concept. A joint venture with BiG Innovation, i-LAND is a digitally-enabled workspace designed to enhance the abilities of businesses to accelerate sales processes.
The i-LAND concept consolidates Engage’s experience in the field of experiential marketing. Previous Engage business installations are said to have been proven to increase revenue through richer client engagement, enhancing business development and improving the decision-making process. Groups working in an environment similar to i-LAND are more productive, make better-informed decisions, and foster more symbiotic relationships resulting in greater collaboration.
i-LAND combines three key capabilities:
• process acceleration – i-LAND processes are designed to create strong engagement with clients and to maximise the return on time employed in the i-LAND;
• technology design – appropriate tech is selected around human interaction. Software supports option evaluation, accelerated solution design;
• workspace design – design is integrated with the acceleration process to reflect the engagement experience and interactive technology elements.
“The i-LAND is much more than just an off-the-peg solution,” comments Steve Blyth, managing director of Engage. “We tailor the i-LAND in accordance with the culture, aspirations, and needs of the client so that the organisation’s most important projects receive the attention they need and achieve the best possible results.”
An example of a project sharing the ethos of i-Land is the Business Acceleration Studio (pictured) at the offices of a major global organisation in the City of London. It features a giant 10x3m multi-touch wall (24x 55-inch MultiTaction displays from MultiTouch) with communication capabilities, an immersive cinematic projection sphere and targeted digital signage.
The studio is an environment that stimulates creativity, communication, and collaboration by bringing together the latest workspace and technology design with process acceleration techniques. It also features a facial recognition security system.
The focus of the Business Acceleration Studio is on improved interaction; customers are more engaged while staff are more energised, enhancing revenue growth. In the first year of operation, the Business Acceleration Studio generated sufficient revenue to cover the capital outlay three times over.
i-LAND’s infrastructure is designed to ensure maximum return on time spent in the i-LAND, to improve solution design and business development activities, and to reflect the engagement experience and interactive technology elements.
