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Promethean appoints Midwich as new joint UK distributor 

Edtech manufacturer continues joint distribution model, retaining Tech Data

Promethean has appointed Midwich as a new UK distributor in a move that aims to strategically align channel operations with the evolving needs of its reseller partners, and strengthen its market position in interactive flat panel displays (IFPDs) for K12 (primary through secondary education).

Operating a dual-distribution model that gives its partners increased flexibility and choice, Promethean has appointed Midwich to work alongside incumbent distributor, Tech Data, from February 1st 2021. Exertis UK will continue to supply the Promethean ActivPanel Elements Series until that date.

“2020 has been a year like no other,” said Simon Port, head of channel operations, UKI & Asia Pacific. “But, we’ve succeeded in maintaining a two-way dialogue with our reseller partners that has enabled us to closely monitor how their needs are evolving in light of challenging market conditions.

“As an agile company, we efficiently responded by developing enhanced demonstration solutions and launching our Partner Connect communication programme. Identifying that our partners required more focused support than ever before, we’ve appointed Midwich as a specialist AV distributor to address this need specifically.”

Alistair Hayward, head of UKI & Asia Pacific at Promethean, adds: “To continue leading the market, we need to consistently deliver service and support which aligns with what the channel needs. As that evolves, so must we. Looking ahead to 2021, our focus is to build on the successes of this year and strengthen our market-leading position by working in close partnership with the channel.”