Scala, a digital signage and integrated solutions specialist, has opened its new 142sqm showroom in Central London, UK. Located just a short walk from Angel underground station, the showroom will serve as a dynamic hub for technology demonstrations, partner meetings, and educational initiatives all supporting Scala’s presence in the UK and across the wider European market.
The Scala London showroom was officially opened on the evening of July 9 with a party attended by key integration partners.
In addition to displaying a variety of screen formats and Scala media players, the showroom features a variety of solutions including: digital menu boards, assisted selling solutions, a multi-screen solution to create a personalised shopping experience, and ‘sentient signage’ which tracks customer movements and gestures in order to trigger relevant promotional messaging.
Analytic sensor solutions from Scala’s sister company Walkbase, will be available in the showroom within the coming weeks as will a demonstration version of the recently announced hospitality solution Scala Quintet.
The London showroom is the latest in a series of dedicated experience spaces planned across Europe as part of Scala’s growth strategy for 2025 and beyond.
Harry Horn, general manager EMEA, Scala, said: “Scala technology can be found across London; in iconic landmarks as well as transport hubs, banks and high-end retailers, so it feels fitting and tremendous to be opening a dedicated showroom in the capital. This is a dedicated space where we can share our latest solutions and collaborate with our partners as we work together to create top customer service experiences.
“We hope that the hands-on interaction offered by the showroom will inspire clients and partners to consider how technology can be used creatively, efficiently and effectively across a variety of sectors to better serve customers and grow revenues.”
