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PPDS brings visual magic to German pro cycle store

Range of 17 advanced Philips interactive, DS and videowall solutions transform store

PPDS has announced that its suite of Philips professional displays has been selected and installed inside one of Germany’s newest and most technologically-advanced cycle stores, transforming a once empty and lifeless ground floor space into a now “thriving, Covid-compliant, interactive haven” in just three weeks.

Founded in 2013, Concept-Cycles Hamburg is the largest concept store in northern Germany, offering full bike servicing, fitting, repairs and buying advice. Its 300 square metre showroom houses an extensive range of professional level road bikes, mountain bikes and power assisted E bikes, as well as accessories from some of the industry’s premium brands.

Concept-Cycles’ pop up showroom is dedicated to showcasing the latest bikes and accessories from bike brand Specialized. Working alongside local retail AV integration specialist, P.O.S. Television GmbH, Concept-Cycles chose PPDS to bring the 100m-long ground floor of a former hotel, built in 1910, to life.

Completed and opened in just over three weeks, the pop up showroom features 17 Philips professional displays, ranging from 24in to 75in, placed and mounted strategically throughout the store (including from the ceiling), ensuring maximum exposure and impact.

The install includes high-brightness digital signage displays (Philips H-Line) placed in the shop front to captivate customer attention from outside the store, with the screens built for 24/7 use and capable of displaying content in any light condition.

Inside the store, a vibrant, 9-screen videowall (Philips X-Line, 49in) gives a ‘wow factor’ to entering customers, with the store displaying inspiring and informative content in up to 4K, which can be managed and controlled entirely remotely. For customers wishing to do their own research in store, a digital touchscreen kiosk (Philips T-Line, 24in) offers more tailored product information based on their own needs.

To comply with Covid-19 regulations and to reduce potential concerns of returning customers, the store is fitted with PeopleCount, PPDS’ digital customer entrance management solution, which automatically monitors and manages capacity, by using intelligent camera technology and a traffic light system on a display (Philips D-Line, 43”) to alert customers and staff when it is safe to enter.

“We had extremely little time and had to get everything up and running in just three weeks,” said Henrik Schmidt, CEO of Specialized Hamburg. “We are delighted with P.O.S Television and PPDS – two high-performance partners who are fully involved.”

Konstantin Flabouriaris, sales manager for PPDS, added: “We’re delighted to have supported Concept Cycles Hamburg in creating this incredible new store – all in the space of just a few weeks, which shows the flexibility of our business and our inherent desire and commitment to supporting our partners immediately, rather than in a few weeks or even months. From an unusual empty space, our solutions have brought Specialized Concept Store to life in ways that once seemed unimaginable, really grabbing the attention of the public whether they’re passing by or across the street, while bringing perhaps the safest and most tailored, customer centric experience to any retail store found in Hamburg or beyond. It’s never been more important to stand out from the crowd and, at PPDS, we’re helping retailers do just that.”