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Joan Aixa joins Maverick as European smart signage director

Barcelona-based Aixa will lead Maverick's European focus on smart signage

Maverick AV Solutions has announced the appointment of Joan Aixa as it’s new European smart signage director. The company said that Aixa has been pivotal in the development of Maverick’s brand portfolio across Europe and within this new role he will lead Maverick’s continent-wide focus on smart signage.

Joan Aixa

Aixa is based in Barcelona and has been part of Tech Data since 2006 before moving to Maverick AV Solutions in 2009. He has led the Iberian AV specialist division since 2011. Part of Aixa’a new remit will be to help integrators to converge hardware and software solutions with cloud IoT and analytics.

Joel Chimoindes, vice president of Maverick AV Solutions Europe said, “Smart signage is a core pillar of Maverick’s strategy and we are at a pivotal time in the market. There is no-one better equipped to lead this than Joan. We are seeing an explosion in corporate communications as businesses are making workspaces safer and simpler. Simultaneously public signage is at the heart of keeping communities safe in the new normal.”

Aixa himself added, “It has been a pleasure to lead the Iberian team for Maverick AV Solutions, a team of professionals who have both talent and passion,” he said. 

“There has never been a better time to innovate and create solutions as an industry which drives digital at the heart of marketing and operations for all types of companies. We have a great portfolio of products, combined with a security and IOT team that provide insight for our integrators to truly move the industry forward at a rapid pace.”