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Atlona appoints Vichai Trading 1983 as pro AV APAC partner

Partnership will strengthen Atlona’s channel partner network in APAC

Atlona has bolstered its APAC channel partner network with the appointment of Vichai Trading 1983 as its leading commercial AV partner in Thailand. A division of Vichai Group, Vichai specialises in providing complete AV solutions of various scale and has a broad, established reseller network throughout Thailand. The nearly 40-year old AV specialist will represent all commercial AV distribution and training services for Atlona throughout Thailand.

“We have seen a rise in customer inquiries for USB switching and wireless presentation solutions, and Atlona’s Omega family of presentation and collaboration products covers a broad range of corporate, education and government AV requirements beginning at the small private office,” said Mr. Thaweesak Thamsirisup, managing director, Vichai Trading 1983.

“Beyond the Omega family, Atlona’s broad product range, and strength in both circuit-based systems and AV over IP, ensures that we can service our customers with proven, reliable and high-quality AV solutions both today and well into the future.”

Kurt Loh, business director, Atlona Asia-Pacific added: “Vichai Trading 1983 and its parent company the Vichai Group were pioneers in Thailand’s now-booming AV industry, and their expertise is unparalleled when it comes to knowledge and experience with AV products, distribution, services and integration. We look forward to working closely with a true AV specialist that understands the Thailand market’s conditions and challenges, and actively works within Atlona’s key AV business verticals. We will also collaborate on shared thought leadership initiatives, award-winning training programs and world-class support, while providing innovative and quality products to our customers.”