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disguise launches new virtual production XR stage as LA office reopens

The company reopens its LA XR stage with new virtual production and broadcast capabilities to cater for the growing demand for scalable, photorealistic real-time content

Extended reality (XR) platform specialist disguise has launched a “new and improved state-of-the-art XR stage” at its reopened office in Los Angeles. The stage incorporates enhanced design, new technology and equipment, and a full cluster rendering set-up to cater for the growing wave of film, episodic TV and broadcast productions relying on scalable, photorealistic real-time content.

The company’s award-winning XR solution has been used on more than 250 projects since 2020, as well as forming a component part of the more than 170 XR stages that have been built around the world to support the demand for immersive real-time productions. The stage also doubles as an R&D centre and support resource for the community, a space for the disguise technical solutions team to run XR demonstrations for clients around the world.

“The disguise LA XR stage has been invaluable to us as we pitch to our clients and evaluate workflow options,” said Steve Richards, principal at disguise customer, Original Syndicate. “Because XR stages are generally costly and hard to come by, the flexibility and versatility of the disguise LA XR stage makes it invaluable to us for testing and exploring use cases across a range of projects and growing list of industry opportunities.”

The kit that makes up the new stage includes: disguise rx render nodes driving uncompressed real-time scenes from Unreal Engine or other leading render engines; disguise vx media servers; ROE Visual Black Onyx 2.8mm LED wall and Black Marble 4.8mm floor; Red Komodo and Blackmagic URSA cameras; Stype RedSpy, Ncam, and Mo-Sys StarTracker camera tracking systems; BlackTrax tracking; and lighting products from Litegear and Arri

“I think the next couple of months will be very interesting. As live events start to come back, it will be exciting to see how XR can be integrated into live production and utilised to augment in-person experiences,” says Marcus Bengtsson, technical solutions specialist for disguise LA.

“XR represents a huge technical leap forward for the industry, and there are now technologies and creative tools available to designers that were not around 12 months ago. I am very excited to see what the next generation of live shows will look like and how these new technologies can be incorporated.”

The LA stage is disguise’s original XR facility which opened in 2019, shortly followed by the launch of its London HQ stage in August 2020 and its Hong Kong stage in April 2021.