Xilica, a provider of collaboration audio solutions, has announced a new strategy for the Australia and New Zealand region to coincide with the local debut of its AI-driven platform, RoomHub, at the forthcoming Integrate Expo in Sydney, August 27-29.
As part of this renewed focus, Xilica has appointed Jim Seretis to lead market development across ANZ. He brings experience from previous roles at Biamp and Audio Products Group, and will work closely with partners and consultants.
Xilica has also appointed two new distribution partners to strengthen local access and support. In Australia, Audio Brands Australia, led by Don McConnell, will serve as Xilica’s new sole distributor. In New Zealand, Pacific AV, led by Marcel Reinen, has been selected to represent Xilica.
Visitors to the Integrate Expo in Sydney will find Xilica staff on the Audio Brands booth, showcasing the RoomHub platform for the first time in ANZ. According to Xilica, RoomHub combines on-device audio processing with AI-powered room optimisation, automatic peripheral detection, intelligent camera tracking, and integration with third-party systems.
James Knight, CEO, Xilica, said: “ANZ is a key region in Asia-Pacific, and we’re confident that our refreshed go-to-market strategy will bring us closer to our customers. With a dedicated local sales presence, strong distribution, and the debut of RoomHub at Integrate, we’re excited to reconnect with customers, deliver exceptional projects, and help people collaborate more intuitively across learning, government, and corporate spaces.”
Live demonstrations of RoomHub and Xilica Cloud will be available throughout the Integrate Expo show.
