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Sonos hosts 60 dealers from Europe and US at California event

The fourth Sonos’ Dealer Appreciation Event, in Santa Barbara, California, welcomed 53 US-based and seven Pan-European Gold, or Platinum Pro Membership partners

In May, Sonos invited 60 of its leading dealers from the USA and Europe to join the fourth Sonos’ Dealer Appreciation Event, which took place in Santa Barbara, California. The event welcomed 53 US-based and seven Pan-European Gold, or Platinum Pro Membership partners and members of the EU Sonos Advisory Board.

The Sonos Dealer Appreciation Event (DAE) is an opportunity to say thank you to the brand’s select partners, share industry insights and provide a preview of upcoming innovations.

Following a hosted dinner on the first night, the one-day summit took place the following day which included a morning of business presentations and workshops focused on customer care, as well as NDA product previews. The afternoon comprised of demo sessions, where guests could experience new products exclusively for the professional market and provide feedback.

Stephen Rhead, installed solutions manager UK & Ireland, Sonos, said: “We were delighted to host another successful Sonos DAE. For the Sonos professional channel, it is a fantastic opportunity to come together as a collective to shape the future and reinforce our commitment to professional installers. Our partners had an insight into our product roadmap and strategy for the professional market over the next five years, with opportunities to ask questions.”

Attendee Laurène Samaha, of Phoenix Medias, based in France, said: “We felt the dynamism of Sonos during this trip. Everything was great, the place, the reception, the schedule, and previews. It was also a great chance to meet dealers from around the world, it was interesting to find out about their opportunities and challenges and share advice.”

Alex Jones, director, Potters Home Digital, added: “The Sonos Dealer Appreciation Event was an unforgettable experience, with a rewind into the heritage of Sonos, to the involvement with the future of Sonos and being able to collaborate directly with the product teams and feel listened to, especially within the professional channel. I believe Sonos appreciates the expertise and contributions of professional installers, recognising the value we bring to both Sonos and our shared clients.”