At the upcoming Digital Signage Summit Europe exhibition (May 21-23), Sony will demonstrate its “groundbreaking” Spatial Reality Display (SRD) integrated with partner Ameria’s AI-powered Touchfree Interaction Technology, to deliver a “new level of immersive and personalised” in-store experiences.
Designed to meet modern expectations, the Sony and Ameria collaboration offer customers the ability to interact with and personalise products in a compact and spatial, 3D environment — all without the need for wearables or touchscreens. Retailers can now provide dynamic, intuitive experiences that enable shoppers to visualise customisations, explore product options, and engage with brands.
The system leverages Sony’s state-of-the-art Spatial Reality Display to create life-like, three-dimensional visuals that “float in space”, while Ameria’s Touchfree technology detects gestures, gaze, and proximity to enable natural, fluid interactions. This fusion of technologies is said to offer a “seamless, contactless journey” from product exploration to customisation.
Sony’s SRD reduces in-store stocking needs by allowing product variations to be presented virtually through immersive, gesture-controlled 3D interaction – to enhance customer engagement and reduce the physical inventory required. Retailers can operate in smaller spaces while still offering a broad product range. Additionally, high-value items like jewellery can be showcased in a captivating, risk-free way – eliminating concerns about theft or damage while maintaining the premium experience that luxury entails.
“We believe that the future of retail lies in immersive, intuitive customer journeys,” said Matsumura Motoki, marketing Ddirector, PDS, Sony Europe. “By combining our Spatial Reality Display with Ameria’s groundbreaking AI technology, we are enabling retailers to offer truly interactive, Touchfree experiences that were previously unimaginable.”
Albrecht Metter, founder and CEO at Ameria, added: “Our partnership with Sony showcases the power of combining advanced visual technology with AI-driven interactivity. Together, we are helping our clients create meaningful connections with their customers by making product discovery, customisation, and engagement more intuitive and engaging than ever before. And we are seeing great cases beyond retail in many industries like medicine, education and architecture.”
Digital Signage Summit Europe takes place May 21-23 at the Hilton Munich Airport, and Sony is on booth 7.
