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Powersoft and Cohesion announce strategic deal

Collaboration serves as the foundation for new technology projects, such as the recent joint development of a customised amplification platform using Powersoft’s Unica tech

Powersoft, an Italian pro audio company, and Cohesion, a professional sound reinforcement design and manufacturing enterprise within the Clair Global Group, have  announced a strategic partnership. Under the Cohesion name, Powersoft will become a key technological partner that provides amplification and processing platforms for live touring and events audio, as well as installed sound systems worldwide. 

The collaboration between Powersoft and Cohesion serves as the foundation for new technology. Notably, engineers from both companies have developed a new, customised amplification platform using Powersoft’s Unica technology at its core.

Luca Lastrucci, CEO of Powersoft, commented: “I am thrilled to be a part of this new strategic agreement with Cohesion, a step that marks a significant evolution in our mission to provide cutting-edge audio solutions. This agreement positions us as a reference technological partner for the development and supply of high-performance audio amplification and processing platforms. It also represents a recognition of our innovative technology and allows us to further strengthen our leadership in the touring segment through a prestigious global partner.”

Jeff Rocha, president of Clair Global’s product division and managing director of Cohesion, added: “We’re excited to take live sound performance to the next level. With Powersoft and Cohesion as powerful technology partners, we will redefine the standards of the industry while enriching our offerings. We have a responsibility to meet or exceed the needs of our customers, and building this lasting collaboration ensures that we continue to do so.”