PA specialist Active Audio and loudspeaker manufacturer APG have today launched a new corporate entity entitled Arbane Groupe, which the companies say completes the strategic alliance they initiated in 2016.
The Arbane Groupe’s mission is to offer unique solutions with a particular focus on directivity, and improve the intelligibility and fidelity across all points of a particular venue. The Active Audio and APG brands will continue to offer audio solutions that meet distinct needs, building on their existing international network of distributors. At the same time, the two manufacturers will be able to draw on common synergies, particularly in terms of the production line located at the Nantes headquarters, as well as marketing.
Régis Cazin, CEO of Arbane Groupe, said: “For the past four years, APG and Active Audio have been able to leverage a number of technological and organisational synergies, supported by strategic recruitment and exceptional results. We’ve seen many successful innovations come directly from our strategic alliance, including APG’s Uniline Compact and Active Audio’s Ray On.”
He added: “The creation of Arbane Groupe is the natural outcome of our strategy of bringing together and perpetuating the two brands.”
Arbane is the name of a grape variety used in the production of Champagne, which, the companies say, shares many similarities with the two French manufacturers. Cazin explained: “This name perfectly illustrates the philosophy and the common approach of our brands. Robust and singular, it is chosen by some Champagne winemakers in order to stand out from other more standardised and mass productions. It may not be the best known grape variety, but it is distinguished by the excellence of its results.”
