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Adamson Systems Engineering boosts Russia presence with ARIS deal

Audio manufacturer partners with Moscow-based distributor, serving pro audio since 1990

Adamson Systems Engineering has reinforced its presence in Russia as the result of a partnership with ARIS. The Moscow-based distributor has served the Russian pro audio market since 1990, offering support to an array of rental partners and boasting a renowned in-house installation division that has provided solutions for the Bolshoi Theatre, Patriot Park, Moscow State University, the Zaryadye concert hall, and many other high-profile venues.

“We have fifteen brands in our portfolio, but we realised we need Adamson because their technology and performance bring ARIS to the next level,” explained Katerina Pogodina, ARIS’s general manager.

“Adamson is a technologically advanced manufacturer and they’ve always led with innovation. That’s important to us and to our clients and partners – we’re all looking to build toward the future and Adamson will help us get there.”

Pogodina added that ARIS showcased Adamson’s powered, intelligent CS-Series of loudspeakers at the Forum of Multimedia and Show Technologies in September of 2020 and – with help from Adamson’s education and applications team – held demonstrations of the new loudspeaker family throughout November, always receiving “a very positive response from our customers”.

“We want to be able to supply our fast-growing international user network with the best possible installation, education, service and sales support, all in their own language with local knowledge,” said Jasper Ravesteijn, Adamson’s sales director for EMEA. “That’s why we want to work with experienced sales partners like ARIS, a company with a real understanding of – and passion for – the professional audio market.”

Pogodina says the partnership between Adamson Systems Engineering and ARIS will help her company and their partners stay ahead of the market: “We have a wide range of activities – from live sound demonstrations to education events – planned for 2021. These are crazy, difficult times but we see the bright future ahead.”