How many times have you attended ISE, and in what capacity?
ISE 2026 was my first time attending the show, where I represented the company as a marketing specialist and tradeshow planner.
Overall, how was ISE 2026 for you?
ISE 2026 was an excellent experience and significantly larger than I had anticipated. The Barcelona location was a welcome change from the winter weather back home, and it provided a valuable opportunity to see global competitors, partners, and industry leaders all in one place.
Numbers were up again, so how was footfall for you, and what about the quality of leads?
The footfall was strong throughout the show, and it was impressive to see the volume of industry professionals in attendance. This gave me a clearer understanding of the potential for lead generation and how we can better leverage ISE as a strategic sales and marketing opportunity. I’m looking forward to collaborating with our sales teams to further analyse and capitalise on those opportunities.
Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
Yes, I had the opportunity to review the ISE Daily and was pleased to contribute to a full-page feature, which helped increase our visibility during the show.
Did you nominate any of your products for the Best of Show awards?
Yes, we nominated our newly released MS8.2, which reflects our continued commitment to innovation and scalable networking solutions.
Is there anything you’d like to see improved at ISE in 2027?
As this was my first year attending, I found the overall experience very well organised and impactful. I’m looking forward to building on what we learned in 2026 and identifying new opportunities for 2027.
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