French audio company APG has formed a new UK sales operation and hired Scott Fraser to front the division.
With the UK sales arm, the company aims to offer UK clients direct access to the same levels of services that are currently available in France, as well as allowing them access to a significant stock of demo equipment.
Fraser’s employment record includes time spent with Yamaha as installation manager in the installed sound division. He has also worked at multiple other audio companies.
“APG’s portfolio offers unique technology, sounds fantastic and is backed up a great team of people who are passionate about what they do,” said Fraser. “It’s not just about having the best sound out there it’s also about doing things in partnership and having some fun whilst we do it.”
The company says the new UK sales operation is indicative of APG’s broader international strategy throughout the EMEA region.
“It is clearly the best solution for APG in the UK,” commented APG’s VP Global Sales, Bruno Garros. “The traditional distribution model puts too many obstacles between us and the customer. We felt very strongly that the best way forward for us was to have a direct link into the UK with someone who is actually employed and trained by APG it means a direct link to the factory, to R&D and to marketing with access to all of the resources that we provide as a company. This approach provides clear benefits to the client and enables us to fully manage our operations in the UK.”
