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Advantech partners with Avnet Technology Solutions

Advantech and Avnet Technology Solutions have formed a partnership for the European AV market. The pair aims to create a ‘one stop shop’ for digital signage solutions by combining expertise.

Digital signage specialist Advantech has penned a distribution agreement with global IT distributor Avnet Technology Solutions (EMEA). The pair aims to complement each other’s product portfolios to provide complete digital signage and retail/hospitality solutions in the European market.

IT distributor Avnet will use its expertise in providing its partners with a quick way to bring end-to-end digital signage solutions to market. Bas Smeets, business development manager, Avnet Technology Solutions explained: “With the tremendous growth in demand for professional digital signage and retail/hospitality solutions in Europe, Avnet’s comprehensive experience and large customer base will help Advantech expand its business in this area.”

David House, sales director, Integrated Solutions Division, Avnet Technology Solutions EMEA added: “We have built an ecosystem of highly trained and knowledgeable partners who serve as an extension of our suppliers’ sales forces. The addition of Advantech’s industrial offering complements Avnet’s growing portfolio and strengthens its existing market position as a leading distributor of digital signage products and solutions in the IT B2B market.”