Vizrt has introduced Viz Virtual Studio Go, a new approach to hybrid video communications using augmented reality (AR) graphics and virtual sets. The technology has been designed with Viz Virtual Studio capabilities, as well as the connected workflows of NDI, and Vizrt’s own PTZ3 UHD camera. Together with the Viz Arc AR control panel, it allows visual storytellers to provide engaging XR experiences, the company says.
Research into the preferences of younger generations by Vizrt inspired the new release. It revealed that Gen Z – soon to be the dominant global demographic – wants immersive elements within the content they consume. The study showed that 73% of Gen Zers agree that real-time data and virtual on-screen graphics “add to their viewing experience”, and 64% agree that real-time data and virtual on-screen graphics “helps them feel more engaged with content”.
“Viz Virtual Studio Go solves the problem of people disengaging, while interacting with video by offering an immersive and impactful alternative. Using AR graphics and virtual sets to elevate your message, convey strategy or results, present new products, or teach complex subjects, Viz Virtual Studio Go engages audiences in a new way, which is proven to drive engagement,” said Ulrich Voigt, global head of product management, Vizrt.
“Our mission is to provide the high-quality and easy-to-use platform that every professional storyteller can use to produce video for any channel. For our TriCaster users, Viz Virtual Studio Go is an easy and powerful companion for those who want to take their visual storytelling capabilities to the next level,” he added.
The technology will be appropriate for corporate presentations, higher education classroom instruction, broadcast AV digital studio, creative agency video production, and visual radio streams, Vizrt claims.
The software and hardware are pre-configured with customisable AR graphics, and a virtual set scene is included. But for customers that are unsure about how best to use it, there is free access to Viz University courses. They explain the main use cases, and help users to develop operational skills. For example, upon the initial system start-up, they are presented with a step-by-step quick start tutorial. Meanwhile, an operational course explains how to use the provided AR graphics and virtual set scenes and how to brand a virtual studio.
