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Vizrt and NewTek consolidate under Vizrt brand

The move is in response to the converging broadcast and pro AV markets, and the changing needs of customers and end users

Vizrt has announced it is fusing together the Vizrt and NewTek businesses under the Vizrt brand, a move that will bring together the respective customer service, support, university, R&D, and product teams. 

Vizrt acquired NewTek in 2019, with the two companies having since focused on their respective broadcast and pro AV markets under the Vizrt Group umbrella. But the markets of broadcast and pro AV are converging, and the needs of customers and end users are changing, the company said.

“From transitioning to IP-based infrastructure, monetisation, capturing audience attention, remotely producing content, driving remote collaboration, moving to the cloud, focusing on sustainability, security, and the skill gap – we found our customers across both sides of the portfolio are evolving and often need to do more, with less. Now, Vizrt is a one-stop shop to support it all,” said Michael Hallén, CEO of Vizrt.

Through the unified ecosystem of products, all partners gain access to the entire portfolio to support them in offering new solutions and growing their businesses, said Vizrt. The company added it intends to extend its product portfolio and launch a new entry-level video production system for streamers and content creators, and new cloud live production systems. 

Vizrt’s ambition is to support anyone creating content with the best storytelling solutions and a scalable portfolio of products, whether an individual, an educational institution, a corporate enterprise, a world-class broadcaster, or anything in between, the company added.